Focused on the process of turning high-tech
ideas into successful products that mere
humans can understand, learn, and use effectively.

What?

With its focus on well-designed and well-implemented products, TFH gets involved in the balancing act between engineering and marketing. In the early stages, it carries out market research (focus groups, surveys, etc.) to assure the utility and market viability of the product. This helps paint the personas and scenarios that puts the product on a sure footing as to the user tasks involved and leads to a conceptual and behavioral model that becomes the foundation for the user interaction storyboard within the engineering specification. Once a prototype is developed, TFH carries out the necessary usability tests and recommends the necessary changes to make the product both easy to use and easy to learn.

TFH is uniquely qualified to implement this process through its expertise in cognitive psychology and linguistics, which help create the appropriate imagery (icons, metaphors, etc.), mental models, and language (labels on buttons, taxonomies, instructions, error messages, etc.) to make a product that has an optimal user experience.

Because there are many, many words and phrases used, interchangeably, mistakenly, and vaguely, an extensive discussion of the jargon that has evolved around the issues of interaction design and user experience design is made available by TFH in a pamphlet published free of charge.