Focused on the process of turning high-tech
ideas into successful products that mere
humans can understand, learn, and use effectively.

Hasmig Seropian

Hasmig Seropian is the founder and principal of Technology For Humans (TFH), a ten-year-old Silicon Valley consultancy focused on the process of turning high-tech ideas into products that mere humans can understand, learn, and use effectively. She holds a doctorate in linguistics and cognitive psychology from UC, Berkeley. She brings to her work the benefits of seven years of research at UC Berkeley and Stanford University and twenty years in the computer industry. Her industry work extends from the development of the Apple Macintosh in the early eighties to the design of a pen-based notebook PC in the early nineties to the market creation for interactive television at Hewlett-Packard and numerous Web sites and Web-based applications most recently. Her process is anchored in a user-centered methodology devised to produce both efficiency in interaction design and an optimal user experience.

As the need arises, Technology For Humans calls upon a number of associates that include marketing strategists, information architects, researchers, visual designers, multimedia producers, Web production specialists, usability specialists, learning products developers, copywriters, and technical writers.