Focused on the process of turning high-tech
ideas into successful products that mere
humans can understand, learn, and use effectively.
 
Founder, Principal, Associate
Interaction design, User experience, Market research, Specifications, Usability testing, Prototyping, Models, Metaphors, Tutorials
Vision, Strategy, Utility, Marketing, User-centered
Location, Clients
Contact Us

Utility + Usability + Learnability
Hasmig Seropian discusses how all three need to be designed for a product to be successful.

The Language of Interaction Design
Have you ever wondered how interaction design is different from
plain old GUI? Are you confused by all the terms and phrases used
in the jargon of interaction between humans and high-tech products?
Contact TFH for a pamphlet that summarizes the big picture of
product development and includes a glossary of key terminology.